My Topic

As listed on the Class Blog, I am a topic "expert" for Chapter 20 - Marketing and Society in our Principles of Marketing (POM) textbook. I've decided to take a closer look at consumerism, which according to POM, is "an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers." Specifically, I will be focusing on pharmaceutical companies' choice to disclose information about their research on new medicines. I will use this recent article, Despite Vow, Drug Makers Still Withhold Data, from the NY Times as a starting point.

*edit*

I'm not doing my presentation on pharmaceutical companies and their reluctance to properly inform the public about research trials conducted on new drugs anymore, but I did write an entry about it. Instead, I will be doing my presentation on marketing "safer" cigarettes and its impact on society.